Vision

Generating western fashion together with advanced technology based on oriental culture.

Mission

To satisfy customer’s needs inthe field of jewellery.

Integrity

“No Conflict Diamonds.”

Philosophy

“The biggest property of an enterprise is its employee.”
“Audacity: learn from the experience and dare to try
Circumspection: detailed in workmanship and pursue perfection
Diligent: work diligently & tirelessly and strive for excellent work
Creativity: create new ideas and innovative skills”
“Incorporate worldwide thoughts and make good use of them.”
“Self-development, self-creation and create own brand.”
“Honesty is the fundamental of value judgment.”
“Be tolerance and honest to customers.”