News & Events

1987 Chairman of the board, Mr. Lam Wah Chor set up Charmings.
1988 Determined Hong Kong to become the trade and production base by the board of meeting, and mainly served for the middle and high-end markets of Hong Kong, Taiwan and Southeast Asia
1996 Draw up and implement long-term development strategy.
1998 Draw up strategic planning of moving the production base to Mainland.
1999 Determined OEM (Original Equipment Manufacturer) as company’s target in five years.
2000 Set up Dayatai Jewellery MFG. Co., Ltd. in Shunde district, Foshan city, Guangdong.
2001 After occupied a dominant position in manufacturing, the company started to expand overseas high-end markets.
2003 With the help of advanced technology, the company decided to open up the domestic market of China. By expanding R&D (research and development) team, the company turned to ODM (original design manufacturer) from OEM.
2004 Set up Foshan city Mega Gold Jewellery Co., Ltd. in Shunde district, Foshan city, Guangdong for the need of ODM plan.
2006 Mega Gold Jewellery Co., Ltd. was established in Hong Kong.
2006 Launched jewellery brand La Fortuna, initially displayed MG’s creativity.
2006 Officially became one of the director units of LUNJIAO JEWELRY CHAMBER OF COMMERCE.
2007 Officially became one of the members of Guangzhou Panyu Jewelry
Manufacturers Association.
2007 Design team was set up in Shenzhen, Guangdong.
2008 Officially registered  as a trademark.
2009 Officially became one of the director units of Gems & Jewelry Trade Association of China.
2015 Charmings become member of Hong Kong Jewelry Manufacturers’ Association